Every purchase earns a point

A loyalty card in your customer's phone that collects points with every purchase. You choose the rewards, your till and Puntjes do the rest. It gives your customers a reason to come back, every time.

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Puntjes is in beta. We set up your account for you.

  • No app neededThe card lives in Apple Wallet or Google Wallet. Prefer paper? Have cards with a code printed.
  • Works with your tillAny till or webshop can connect through the API. Some have Puntjes built in already.
  • Your dataIt stays yours. GDPR-ready, with a data processing agreement.
  • Free to startThe Free plan is free for up to 50 customers.

Meet Lotte

Every Saturday she buys her bread at Bakkerij Peeters. Follow her for a few weeks, and see what Puntjes does for her and for the bakery.

Pick a kind of shop

Saturday, 09:12

Lotte joins at the till

The cashier adds her as a customer, and the till sends the purchase to Puntjes. One point per euro, rounded down: 12.80 euro earns 12 points.

That same day

The card arrives by email

The bakery has Puntjes email the card straight away to every new customer with an email address, ready for Apple Wallet or Google Wallet. Lotte adds it next to her boarding passes. From then on, the balance changes by itself after every purchase.

Three visits later

Her first reward

Three more visits bring her to 48 points. The reward, a free croissant, costs 40 points. The cashier redeems it at the till, and 8 points stay on her card. You choose the rewards: a discount, as an amount or a percentage, or a free product.

The weeks after

Saturday becomes a habit

A campaign gives double points on Wednesday, the quietest day of the week. On her birthday a gift arrives by email, because she wants to receive mail from the bakery.

After a month

The bakery reads the dashboard

The dashboard shows how many customers bought something, how many points went out and how many came back in, and which rewards were redeemed most. When nobody redeems anything, the first reward is probably too far away.

Your side of the counter

A loyalty program comes down to five decisions. Most of them take an afternoon.

  1. Decide what earns points

    A whole number of points per euro, and a minimum amount if you want one. One point per euro from five euro is a simple start.

  2. Choose your first rewards

    A discount or a free product, each with a price in points. Make the first one reachable within a few visits.

  3. Connect your till or webshop

    If your till or webshop has Puntjes built in, your supplier switches it on. If not, your developer connects it through the API.

  4. Give your customers their card

    In the phone by email, or on a printed card. Both point at the same balance.

  5. Plan a first campaign

    Double points on a quiet day, or extra points on one product. After a month, open the dashboard.

Read the full guide on the blog

Pricing

One price a year, no surprises

You pay for the volume you put through, never per user. Puntjes is in beta: email us and we set your account up.

Save 10% when you pay yearly

How many transactions do you put through a month?

5,000

1,0005,0007,50010,00010,000+

  • Free

    Try it on your own customers first.

    Free

    no cost

    50transactions per month

    • 50 customers
    • 1 active reward
    • 1 location
    • 1 point multiplier campaign
    • No point expiry
    • 50 API requests per minute
    Email us about Free

  • Start

    Turn your first savers into regulars.

    €35.10

    per month, billed yearly

    1,000transactions per month

    • Unlimited customers
    • Unlimited active rewards
    • 1 location
    • 1 point multiplier campaign
    • No point expiry
    • 100 API requests per minute
    Email us about Start
  • Matches your volume

    Plus

    Saving works? Now you set the pace.

    €62.10

    per month, billed yearly

    5,000transactions per month

    • Unlimited customers
    • Unlimited active rewards
    • Unlimited locations
    • Campaigns, including customer moments
    • Configurable point expiry
    • 300 API requests per minute
    Email us about Plus

  • Enterprise

    No plan quite fits? Then we build one for you.

    Custom

    10,000+transactions per month

    Everything in Scale, plus

    • Your own API rate limit
    • Monthly or yearly invoicing
    • Direct contact with the team
    Email us about Enterprise

In every plan

  • REST API and documentation
  • Apple and Google Wallet passes
  • Points history that cannot be edited
  • Dashboard with your figures
  • Dutch and English interface

Under the hood

  • Every point is booked once. After that the database itself refuses to change or delete it, so you can always see where a balance came from.

  • Mails with gifts and offers only go to customers who said yes. When and how they did is kept with the customer.

  • Your data sits on servers in Frankfurt, and your shop's customers are visible to no other shop.

  • When a till sends the same purchase twice after a network hiccup, Puntjes counts it once.

Questions shop owners ask

Do my customers need a Puntjes app?

No. The card goes into Apple Wallet or Google Wallet. A customer who prefers paper gets a printed card, and both point at the same balance.

How does a customer join?

Your till or your webshop adds them, or you add them yourself in the admin portal. There is no sign-up form for customers.

Which tills work with Puntjes?

Tills and webshops that have Puntjes built in are on the Integrations page. Any other till or webshop can connect through the API; your developer finds everything in the API documentation.

Can I change the earn rule later?

Yes. Points your customers already earned stay as they are. Only purchases after the change follow the new rule.

Who owns my customers' data?

Your shop does. Puntjes processes it on your instructions, and the data processing agreement says what we may and must do with it.

How do I start?

Puntjes is in beta, so there is no sign-up button yet. Email us, and we set up your account. After that, the five steps are yours.

What if a customer gets a new phone?

The balance lives in Puntjes, not in the phone. Send the card again by email from the admin portal, and the balance is right there.

Can points expire?

Only if you want them to, from the Plus plan up. You choose after how many months. Points customers collected before you switched it on stay put.

Give your customers their first point

Puntjes is in beta. Email us, and we set up your account.

Request your account